New Bing Site Safety Page Tells You Why Sites Aren't Safe to Visit

Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else.

Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable?

Google Analytics Helps You Filter Spider and Bot Traffic

Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots and other web spiders? Google Analytics will now help you discern just that with a new filter to help identify "real" traffic.

How to Create a Social Media Friendly Landing Page

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action.

Google Introduces Product Ratings on PLAs

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue.

Maybe We Should Break Up With Google

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy.

3 Ways to Extend Your Products Into Social This Holiday

Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions.

5 Most Important Takeaways From the Link Building Survey 2014

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities.