Google Adds Mobile-Friendliness and Indexed Apps as Ranking Factors

The tech giant will surface mobile-friendly information and content from indexed apps more prominently in its search results.

The Formula for Successful Newsjacking

Capitalizing on news that's already out there can help you earn links back to your website - if you know how to do it effectively.

Mobile Search Spend Share Continues to Climb

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.

Does Yelp Really Matter?

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?

Brands Look to Boost Conversions With Google Shopping Campaigns

Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

Brands Look to Boost Conversions With Google Shopping Campaigns

Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

SMBs Benefit From New YP Local Search Feature

ypSearch delivers SMBs desktop and mobile search ads across Google, Yahoo, Bing, and YP.com.

Optimizing Local SEO Strategy for Multi-Location Businesses

There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?