YouTube Reveals the Secret Formula to Content Marketing Success

The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.

The Complete Social Media Spring Cleaning Checklist

Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy.

The Smart Way to Optimize Your Amazon Sales Strategy

Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams.

Bing Lists 'Alternatives' In Search Results

Bing recently stated testing listing 'alternatives' near their local search results.

I wasn't able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google's ongoing monopolistic abuse case in Europe:

"In effect, competitors will have the 'choice' either to pay Google in order to remain relevant or lose visibility and become irrelevant," a European consumer watchdog, BEUC, said in a letter it sent to all 28 EU commissioners. The letter, seen by The Wall Street Journal, terms the deal "unacceptable."

The Ultimate Guide to Google AdWords Conversion Types

Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why.

3 Ways Merchants Can Gain More Visibility on Google

Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work.

Matt Cutts on How to Tell Google When Multiple Domains are Related

How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy.