Spooky Google Doodles for Halloween 2014

Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.

A Step-by-Step Guide to Creating Robust Content for the Holiday Season

While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.

Writing Your Way to the Top of Search and Social Results

We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence.

Can Groupon Break Into the Search Market?

Groupon's new search feature is a Yelp-like directory of business pages with contact info, user reviews, deals, and a goal of engaging you to spend more time on Groupon's website.

"Which Update?" Is the Wrong Question

What's the right question to ask? That will depend on your skill level and experience in the SEO industry.

Secret Sauce LoMo Tips for More PPC Sales

Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

Google Mobile Usability Report IDs Website Issues That Drive Away Business

Google has added Mobile Usability reports to its Webmaster Tools, which will provide a detailed report for each error found on a company's website.