How To Find Historical Google Search Query Data in 8 Clicks

Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day historical limitation on the GSC Search Analytics Report.

How Google Personalizes Your Search Results

Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and explains how these calculations are relevant to the global algorithm.

Will the Rise of Mobile Apps Kill SEO and SEM?

While mobile apps seem to be monopolizing much of search, SEO and SEM are not going anywhere anytime soon. But industry participants agree that the execution of search marketing has to change.

Google Comes Back with Android Pay

When Apple Pay was released, it blew Google Wallet out of the water. A year later, the latter has been re-branded as Android Pay, a more formidable opponent, if not an improvement, to Apple Pay.

The Current Status of Google’s Penguin Algorithm

This analyzes the evolution of Google's Penguin Algorithm from its 2012 debut to its present status. Is Penguin due for a comeback and how will future adjustments improve its quality?

Google AdWords Adds a New Feature: The Drag-And-Drop Report Editor

This analysis of the new Drag-And-Drop Report Editor on Google AdWords explains the benefits of its functionality, while also noting the elements that were not included in the update.

AdWords: Now Catering to Multi-Channel Advertisers

Recent upgrades to Google AdWords allows the platform to generate multi-channel advertising campaigns with ease. This discusses how these optimizations can benefit digital marketers.