Microsoft Edge to Replace Internet Explorer

At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features.

Is the Yahoo Bing Network Emerging From Google’s Shadow?

There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.

7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative

A look at seven areas you must review in the kickoff of a well-oiled SEO campaign.

3 Ways to Be a Better Local Search Marketer With the Apple Watch

The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local level.

Google Adds 70 More Now Cards

Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps.

The Mobile Search Survival Guide

With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it.

Defining Success for PPC Efforts

When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship.

Google To Promote Business Apps In Search

Want to make sure that you get the best promotional experience for your app? In April of 2015, Google announced, through its project manager Lawrence Chang, that it had developed new ways to help you reach out to people who have already bought your app, and might want to contact you again in the future, and also to those who might not have realised that your app is available to them. With this new app feature, you can change the way that your apps are noticed by the public, and it may even help you to overcome negative reviews or enhance a poorly-performing app.

How searching for apps is becoming easier

As the internet becomes more app-focused, and more people are using app-based devices to interact with websites and software programs, so it is becoming clear that Google has to develop its search technologies to allow people to find apps more easily. The key to the new process of finding apps is a technology known as app indexing. This process allows you to make your app easier to find through standard searching

What is App Indexing?

If you are using apps as your main source of income, then you need Goole’s App Indexing technology. With this technology, you need to use a technique known as ‘deep linking’, which can be enabled through your developer’s console. Once this is done, you can then connect the app to your business website, which will allow it to be searched. The app needs to work in Google Play, so that it can be found by the new indexing API which specifically searches for apps with these new deep links. This will allow people searching for apps similar to yours to be able to find your app easily.

What else will I need?

In addition to these deep links, you will also have to set up messaging to Google, telling them when people are viewing your apps. This is known as Intent Filters, and will show Google that your App is being used. When the content is seen, the message for the API will tell Google that you have this content in your app, so that when someone searches for that content, the user can easily find your app. At the moment, the app won’t send more details than the title of your content, and its location, but in the future it is likely that app analysis will be used by Google to keep track of your content, and remove malware-containing apps.

What this change means for businesses

If you are running an app, then you will have to ensure that your content can be found by search engines. If you are not able to make the changes to your app, then it could be left behind as more developers start using this feature in all of their apps. What it means is that, rather than just using SEO in the title and meta-content of the app listing, you will have to optimise your app’s content, too, demanding a massive sea-change in the way people create and use SEO in apps.

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Google Antitrust Case: 19 Complainants Named Include Microsoft

A collection of 19 complainants led to the antitrust case against Google, and Reuters has what purports to be a list of them.