The Importance of Ad Extensions - Five Ways to Create That Personal Touch

Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to have more possible ad combinations.

The Importance of Ad Extensions - Five Ways to Create That Personal Touch

Since Google AdWords determines the best combination, having extensions, such as site links and callouts, gives your ad a better chance to have more possible ad combinations.

Google Enhances AdMob Tools and Adds Mediation Partners

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.

New Google AdWords Products and Partnerships Focus on App Attribution

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.

Google Adds Unified Search to Calendar and Drive

Now users can see relevant emails, events and files when they search in Google Calendar and Google Drive.

Lenovo REACHIt Extends Cortana Search Capabilities

Personal technology brand Lenovo has partnered with Microsoft voice search product Cortana in order to extend search to personal clouds across Lenovo devices.

Google Enhances AdMob Tools and Adds Mediation Partners

The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation.

New Google AdWords Products and Partnerships Focus on App Attribution

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps.